With Select Harvest Almond Snacks I decided to bring a little of my own story into this design. This project was one that hit close to home because of where I am from and some childhood memories of traveling past many types of agricultural fields. I added another layer of challenge which was to design using maximalism and still be able to clearly read the statement of identity and other important required details, like flavor. I created a logo that is clean and could potentially be a recognizable brand, while not taking too much attention from the product. I used color, pattern and bold type to successfully achieve my design goals.